PII that We Collect
The Company collects IP address information from your online interactions with materials or partners. All PII data utilized by The Company is received from our Marketing Partners.
PII Collected by Our Marketing Partners
Non-Personally Identifiable Information that We Collect
Non-personally identifiable information ("Non-PII") is information collected by The Company that does not reveal your specific identity. This Non-PII records activity either on the Site, the website of one of our Third Party Marketing Partners or in connection with Creative. Types of Non-PII that we collect include, without limitation: browser type, referring/exit pages, operating system, date/time stamp, click stream data and email open status data.
We, along with our Third Party Marketing Partners, also employ cookies and/or small pieces of code known as "web beacons" or "clear gifs" that may be incorporated into the Creative (collectively, "Tracking Technology"). As further detailed below, the Tracking Technology can be used to, among other things, count the number of users that have visited a certain web page or accessed a certain piece of The Company Creative or third party creative.
How We Use Collected Data
We may provide the data we have collected and received from third parties to any third party and we may work with other businesses to bring selected retail opportunities to our users. These businesses and third parties may include, but are not limited to: (a) providers of direct marketing services and applications, including lookup and reference, data enhancement, suppression and validation; (b) e-mail marketers (where we collect your e-mail address); (c) telemarketers (where we collect your telephone number and where permitted by applicable law); (d) SMS text-based marketers (where we receive your mobile telephone number and where permitted by applicable law); and (e) direct marketers.
We may also employ other companies and individuals to perform certain functions on our behalf. Examples include sending direct and electronic mail, removing duplicate information from user lists, analyzing data and providing marketing analysis. The agents performing these limited functions on our behalf shall have access to the data we have collected and received as needed to perform their functions for us, but we do not permit them to use your PII for other purposes.
We will also use your PII for customer service, to provide you with information that you may request, to customize your experience on the Site, and/or to contact you when necessary in connection with Promotion(s) and other transactions entered into by you on the Site, via Creative or otherwise. We may also use your PII for internal business purposes, such as analyzing and managing our business.
We may also combine the PII and Non-PII (as defined above) that we have collected or received about you with information from other sources including, without limitation, our Third Party Marketing Partners and Tracking Technology (as defined above).
Behavioral Targeting/Uses of Data and Tracking Technology
The Company reserves the right to share, rent, sell distribute and/or use Non-PII data for any and all lawful purposes. Without limiting the foregoing, The Company reserves the right to utilize Non-PII to develop and deliver our products and services, develop and deliver the products and services of our Third Party Marketing Partners, and to fulfill legal and regulatory requirements.
We use Tracking Technology to help us better manage content on the Site, and the websites of our Third Party Marketing Partners, and to determine which marketing material is effective and preferred by our respective users and customers. Without limiting the foregoing, we use Tracking Technology in our email-based Creative to inform us of which email messages have been opened by recipients so that we may gauge the effectiveness of the applicable email-based Creative. In addition, we and our Third Party Marketing Partners may use Tracking Technology to track your Internet-related activities for the purpose of providing you with tailored advertisements that match your demonstrated areas of interest.
We endeavor to safeguard and protect our users' information. The privacy of your PII is very important to us. The servers that we store PII on are kept in a secure physical environment. We have security measures in place to protect the loss, misuse and alteration of PII under our control. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your PII, we cannot ensure or warrant the security of any PII that you transmit to us, and you do so at your own risk.
However, access to your PII is strictly limited, and not accessible to the public. All of our users' PII is restricted. Only employees who need the information to perform a specific job function are granted access to PII. Our employees are dedicated to ensuring the security and privacy of all user PII. Employees not adhering to our company policies are subject to disciplinary action. In compliance with applicable federal and state laws, we shall notify you and any applicable regulatory agencies in the event that we learn of an information security breach with respect to your PII. You will be notified via e-mail in the event of such a breach. Please be advised that notice may be delayed in order to address the needs of law enforcement, determine the scope of network damage, and to engage in remedial measures.
Privacy of Minors
We do not knowingly collect or receive PII or other data from minors. We encourage parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children.
Suppression of Your PII/Opting Out
We provide users with the option to opt-out from receiving information sent via electronic mailings on behalf of third party advertisers. Users may unsubscribe from receiving e-mail at any time by following the instructions contained at the beginning or end of a subject e-mail. Unsubscribe requests can only be processed if you have registered with us in an opt-out process by providing your name, address and email address. If you have not registered with us and wish to opt out of receiving e-mail from a particular sender, please review that sender's opt out policy or contact that sender.
Information sent via e-mail is prepared several days in advance. As such, users may continue to receive e-mail from us for up to ten (10) days following the unsubscribe procedures detailed above. If, after that point, you are still receiving e-mail from us, you should contact us at: [email protected].
Contacting Us About Privacy Questions or Concerns